Managing New Product Innovations (Book)William E. Souder (author)
Book 262 Pages / Published: 01/01/2000
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Finally, a total management system for all aspects of the new product process, from conception to commercialization. This pragmatic book highlights the conditions and factors that guarantee new product success. It will help innovators implement their ideas and help managers turn the results into profits.
Publisher: Rowman & Littlefield
Number of pages: 262
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