Managing Media Convergence: Pathways to Journalistic Cooperation (Paperback)Kenneth Killebrew (author)
Paperback 232 Pages / Published: 05/11/2004
- Not available
From newsrooms to sales departments to Internet sites and converged 'information platforms', the business of information has changed and continues to change dramatically. In "Managing Media Convergence: Pathways to Journalistic Cooperation", author Kenneth Killebrew examines media management from a fresh perspective, exploring how to best manage creative people in times of change. This new addition to Blackwell Publishing's "Media and Technology" series discusses the role of the journalist/broadcaster and other creative people charged with providing information in newly emerging cross-platform environments of converged media.By investigating creativity - coupled with notions of power, convergence, the changing work environment and traditional management methods - "Managing Media Convergence" unravels the dilemma of how to retain highly creative people. The necessary skill sets to achieve in a converged media world - of those who would manage and those who would be managed - are clarified and contrasted against traditional organizational approaches. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies. With the bottom-line focus of today's media management on increasing profits and cash flow, "Managing Media Convergence" shows how workers and managers can successfully meet the challenges of the new media workplace.
Publisher: Iowa State University Press
Number of pages: 232
Weight: 364 g
Dimensions: 227 x 150 x 13 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at