Managing Innovation and Entrepreneurship (Paperback)
  • Managing Innovation and Entrepreneurship (Paperback)
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Managing Innovation and Entrepreneurship (Paperback)

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£65.00
Paperback 224 Pages / Published: 28/08/2013
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This new graduate-level text provides a step-by-step process for managing innovation and entrepreneurship in an organization using appropriate scenarios, theories, principles, practices, case studies and examples. This is the first book in the market to look at innovation/entrepreneurship from an international perspective. It identifies and discusses ways to manage innovation and entrepreneurship in both turbulent as well as stable environments. It includes discussion of each aspect of the process of innovation required to achieve success. Each chapter begins with a case study/scenario and ends with review and discussion questions.

Visit the Companion Website at www.sagepub.co.uk/hisrich

Publisher: SAGE Publications Inc
ISBN: 9781452241357
Number of pages: 224
Weight: 380 g
Dimensions: 231 x 187 x 13 mm


MEDIA REVIEWS
"I especially like the fact that [this] text covers the innovation process from creative idea to implementation. Chapters covering the new venture plan and how to make innovation work in the students' organization are a real advantage." -- Robert Russell
"Professors Hisrich and Kearney are addressing a very interesting and timely topic, innovation and entrepreneurship, which in the evolving globalization era has significant applications. The strength of the text is its topics relevancy and case studies in each chapter." -- Nader Asgary
"I love the way this book is written...It offers some hope for the future of US business in this global world market." -- Frank Ziolkowski

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