• Sign In / Register
  • Help
  • Basket0
Managing Global Business Strategies: A Twenty-First-Century Perspective (Paperback)
  • Managing Global Business Strategies: A Twenty-First-Century Perspective (Paperback)
zoom

Managing Global Business Strategies: A Twenty-First-Century Perspective (Paperback)

(author), (author), (author)
£42.50
Paperback 246 Pages / Published: 01/05/2008
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.

Publisher: Elsevier Science & Technology
ISBN: 9781843343905
Number of pages: 246
Weight: 440 g
Dimensions: 234 x 156 x 13 mm

You may also be interested in...

The McKinsey Way
Added to basket
Start Something That Matters
Added to basket
Wikinomics
Added to basket
£9.99
Paperback
The Art of Social Media
Added to basket
Switch
Added to basket
£9.99
Paperback
Global Strategic Management
Added to basket
4 Disciplines of Execution
Added to basket
The 22 Immutable Laws Of Branding
Added to basket
Growth Hacker Marketing
Added to basket
The Life Coaching Handbook
Added to basket
FT Guide to Strategy
Added to basket
25 Need-To-Know Management Models
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.