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Managing Global Business Strategies: A Twenty-First-Century Perspective (Paperback)
  • Managing Global Business Strategies: A Twenty-First-Century Perspective (Paperback)
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Managing Global Business Strategies: A Twenty-First-Century Perspective (Paperback)

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£47.99
Paperback 246 Pages / Published: 30/08/2008
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Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.

Publisher: Woodhead Publishing Ltd
ISBN: 9781843343905
Number of pages: 246
Weight: 440 g
Dimensions: 234 x 156 x 13 mm


MEDIA REVIEWS
...a great, short introduction to the rules and aspects of growing business globally., Learned Publishing ...clearly fluent in business, the authors brilliantly explain complex theories succinctly., Learned Publishing

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