Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy-a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.
This up-to-date new edition of Managing Enterprise Content helps you:
Determine business requirementsBuild your visionDesign content that adapts to any deviceDevelop content models, metadata, and workflowPut content governance in placeAdapt to new and changed rolesIdentify tools requirementsWith this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Publisher: Pearson Education (US)
Number of pages: 384
Weight: 700 g
Dimensions: 229 x 181 x 22 mm
Edition: 2nd edition
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