Managing e-commerce in business (Paperback)
  • Managing e-commerce in business (Paperback)
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Managing e-commerce in business (Paperback)

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£46.95
Paperback 264 Pages / Published: 29/12/2015
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Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. The success of e-commerce also hinges on building relationships. Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce related aspects to improve their contact with their customers and enhance their business and marketing strategies.

Publisher: Juta & Company Ltd
ISBN: 9781485102205
Number of pages: 264
Edition: 3rd ed

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