This book argues that, while design functional activities and standards are relevant for designers, it is the strategic outlook that has a stronger role in shaping the way design is managed. The authors draw on practices within two industrial sectors - construction and aerospace - as well as international design consultancies and their clients, to explore how design is changing. Tools, techniques and processes employed to undertake and manage the design function are covered, as well as the design organisations involved in complex projects.The book provides perspectives on managing design that can stimulate change so that practitioners can improve design. By profiling design across sectors, it presents insights for improving the performance of design by drawing on the practices in one sector to inform process benchmarking in another. It also addresses some of the principal issues that confront design organisations in their quest to achieve continuous improvement and progressive competitive advantage.
Publisher: John Wiley and Sons Ltd
Number of pages: 304
Dimensions: 244 x 172 mm
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