Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies (Hardback)
  • Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies (Hardback)

Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies (Hardback)

£185.00
Hardback Published: 31/03/2013
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Publisher: Idea Group,U.S.
ISBN: 9781466636316

You may also be interested in...

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?


Review us on Trustpilot