Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding (Hardback)Jacek Pogorzelski (author)
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Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands.
Publisher: Emerald Publishing Limited
Number of pages: 248
Weight: 460 g
Dimensions: 229 x 152 mm