With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real world business problems. Over 200 applications, corporate examples, and "managerial challenges" support this approach. This edition includes extensive coverage of analytical tools including game-theoretic tactics, best-practices mechanism design, and information economics. It also thoroughly integrates international issues and devotes an entire chapter to managing export products.
Publisher: Cengage Learning, Inc
Weight: 1724 g
Dimensions: 267 x 216 mm
Edition: 8th Revised edition
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