Management: An Introduction (Paperback)David Boddy (author)
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This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.
This edition includes innovative employability content designed to aid development of the business skills most valued by today's employers. Exercises throughout the text encourage critical thinking and the application of real-life experience.
This text is the ideal to accompany a first course in management, either as an undergraduate or a postgraduate.
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Publisher: Pearson Education Limited
Number of pages: 720
Weight: 1328 g
Dimensions: 265 x 194 x 26 mm
Edition: 6th New edition