Management of Technology and Innovation: A Strategic Application (Hardback)
  • Management of Technology and Innovation: A Strategic Application (Hardback)
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Management of Technology and Innovation: A Strategic Application (Hardback)

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£30.99
Hardback 600 Pages / Published: 01/03/2005
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In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.

Publisher: Cengage Learning, Inc
ISBN: 9780324144970
Number of pages: 600
Weight: 649 g
Dimensions: 233 x 187 x 15 mm

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