This text is uniquely organised so as to provide flexibility in the order and depth of coverage. Core chapters focus on consistent principles, while extended learning modules go deeper into specific technology. Haag also knows that students will spend some time as knowledge workers before becoming managers, and delivers concepts from both perspectives. The textbook web site and instructor support material are among the best available. - There is a greater emphasis on e-business, with a chapter on e-business horizons as well as an extended learning module on e-business technologies to round out the coverage. - 30 interactive learning exercises launch the chapter opening and ending case studies, the individual electronic commerce projects, and the Real HOT Group projects. - Dot-com Industry Perspectives have been modified to reflect the shortcomings of poor business planning and unreal business models.
Publisher: McGraw-Hill Education - Europe
Dimensions: 282 x 224 mm
Edition: 4th Revised edition
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