Making Sense of Field Research: A Practical Guide for Information Designers (Hardback)
  • Making Sense of Field Research: A Practical Guide for Information Designers (Hardback)
zoom

Making Sense of Field Research: A Practical Guide for Information Designers (Hardback)

(author)
£115.00
Hardback 252 Pages / Published: 16/07/2018
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

Learn how to use field research to bring essential people-centred insights to your information design projects.

Information design is recognized as the practice of making complex data and information understandable for a particular audience, but what's often overlooked is the importance of understanding the audience themselves during the information design process. Rather than rely on intuition or assumptions, information designers need evidence gathered from real people about how they think, feel, and behave in order to inform the design of effective solutions. To do this, they need field research.

If you're unsure about field research and how it might fit into a project, this book is for you. This text presents practical, easy-to-follow instructions for planning, designing, and conducting a field study, as well as guidance for making sense of field data and translating findings into action. The selection of established methods and techniques, drawn from social sciences, anthropology, and participatory design, is geared specifically toward information design problems. Over 80 illustrations and five real-world case studies bring key principles and methods of field research to life.

Whether you are designing a family of icons or a large-scale signage system, an instruction manual or an interactive data visualization, this book will guide you through the necessary steps to ensure you are meeting people's needs.

Publisher: Taylor & Francis Ltd
ISBN: 9780415790024
Number of pages: 252
Weight: 667 g
Dimensions: 235 x 159 mm

You may also be interested in...

Flirtology
Added to basket
£12.99
Paperback
Hillbilly Elegy
Added to basket
£9.99
Paperback
St Petersburg
Added to basket
£10.99   £9.99
Paperback
Homo Deus
Added to basket
£9.99   £7.99
Paperback
Primate Change
Added to basket
The Goodness Paradox
Added to basket
The Animals Among Us
Added to basket
Money
Added to basket
£3.50
Paperback
The Origins of the Irish
Added to basket
21 Lessons for the 21st Century
Added to basket
£18.99   £15.99
Hardback
The Witch
Added to basket
£11.99
Paperback
The Celts
Added to basket
£9.99   £7.99
Paperback
Consider The Lobster
Added to basket
How to Be Human
Added to basket
£8.99
Paperback
Revolutionary Ride
Added to basket
£10.99
Paperback
Bullshit Jobs
Added to basket
£20.00   £16.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.