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Making Media Content: The Influence of Constituency Groups on Mass Media - Routledge Communication Series (Paperback)
  • Making Media Content: The Influence of Constituency Groups on Mass Media - Routledge Communication Series (Paperback)
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Making Media Content: The Influence of Constituency Groups on Mass Media - Routledge Communication Series (Paperback)

(author)
£36.99
Paperback 224 Pages / Published: 17/12/2012
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Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

Publisher: Taylor & Francis Ltd
ISBN: 9780415649841
Number of pages: 224
Weight: 431 g
Dimensions: 229 x 152 x 18 mm

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