This book is about the successful operation of a sports franchise. While there are many sports-related books about what happens on the playing field, there are few written about the equally interesting but seldom told stories of what happens on the business side. Why does someone acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the key challenges that managers, athletic directors and other sports staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? Do sports teams generate a profit? And if so, how? While the examples are drawn from the business of minor league baseball, the lessons are equally applicable to all other sports, and even to many retail businesses.
Publisher: McFarland & Co Inc
Number of pages: 208
Weight: 259 g
Dimensions: 229 x 152 x 18 mm
You may also be interested in...
Please sign in to write a review
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at