Making It in Public Relations: An Insider's Guide To Career Opportunities (Paperback)
  • Making It in Public Relations: An Insider's Guide To Career Opportunities (Paperback)
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Making It in Public Relations: An Insider's Guide To Career Opportunities (Paperback)

(author)
£32.99
Paperback 368 Pages / Published: 15/03/2002
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Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

Publisher: Taylor & Francis Inc
ISBN: 9780805840223
Number of pages: 368
Weight: 544 g
Dimensions: 229 x 152 x 19 mm
Edition: 2nd New edition

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