Your Waterstones card is changing, introducing...
TELL ME MORE
Making It in Public Relations: An Insider's Guide To Career Opportunities (Hardback)
  • Making It in Public Relations: An Insider's Guide To Career Opportunities (Hardback)
zoom

Making It in Public Relations: An Insider's Guide To Career Opportunities (Hardback)

(author)
£77.99
Hardback 368 Pages / Published: 12/04/2002
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

Publisher: Taylor & Francis Inc
ISBN: 9780805840216
Number of pages: 368
Weight: 624 g
Dimensions: 229 x 152 x 25 mm
Edition: 2nd New edition

You may also be interested in...

The PR Professional's Handbook
Added to basket
Brand Psychology
Added to basket
£24.99
Paperback
Internal Communications
Added to basket
Public Affairs in Practice
Added to basket
The PR Masterclass
Added to basket
The Economics of Industrial Innovation
Added to basket
Brand Vandals
Added to basket
£12.99
Paperback
Evaluating Public Relations
Added to basket
This is Service Design Thinking.
Added to basket
How to Win Campaigns
Added to basket
£24.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.