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Making an Impact Online: Creating a Website That Really Works without Breaking the Bank - Business on a Shoestring (Paperback)Antoin O Lachtnain (author)
Paperback 208 Pages / Published: 19/09/2007
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The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can! This book shows the way, covering topics such as: Choosing the right domain name; Smartening up a basic website; Driving traffic to your website; Analysing web traffic; Affiliate marketing; Search engine listings/optimisation; Taking advantage of free (and safe!) software and training; Relationship networking; Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, instant messaging, espotting 'a great little package' The Bookseller
Publisher: Bloomsbury Publishing PLC
Number of pages: 208
Weight: 186 g
Dimensions: 173 x 123 x 11 mm
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