At last...a handbook written specifically for women, by women, that gives you the know-how and the confidence to launch your business idea and make a profit without selling out or burning out. Stories and tips from real women illustrate how straightforward, empowering and rewarding it is to run a business, whether it's a spare-room start-up or an international empire. In this book you'll discover: - how to turn your idea into reality - the skills and qualities you will need for business ownership - how to overcome barriers to self-employment - risk-averseness, textbook jargon, childcare issues - practical aspects of business made simple: raising finance, drafting contracts and getting customers Contents include: making the decision; getting going; business basics; growing and developing your business; branding, marketing and sales; pricing, negotiating and contracts; women in business. Authors Lucy Martin and Bella Mehta combine the support, objectivity and encouragement of a mentor with the commercial and technical knowledge essential to any start-up business. Make It Your Business is your business advisor, personal coach and best friend in one easy-to-read handbook.
Publisher: Little, Brown Book Group