Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.
Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor's many roles and details the skills needed to run a publication.
Magazine Editing offers practical guidance on:how to create an editorial strategyhow to lead and manage an editorial teamresearching a market and finding new readersdealing with budgets and financeworking with designers and production stafflegal, technological and ethical dilemmasonline distribution, social media and search engine optimisationmanaging information overloadhow to become an editor.
Publisher: Taylor & Francis Ltd
Number of pages: 282
Weight: 444 g
Dimensions: 235 x 159 x 18 mm
Edition: 3rd New edition
'It is, and was in its earlier incarnations, a valuable and thorough guide to all the aspects of publishing editors and their staff should know about [...] For students this book offers a readable introduction to the industry so it should definitely be stocked by every library where magazine journalism and publishing is taught.' - Journal of the Association for Journalism Education, Issue 2-1, May 2013
Praise for the second edition:
'Editing has always been a dark art, part both sides of the brain and part gut - and this excellent and thorough book lets light into every conceivable corner including some pretty murky ones. Above all it carries a torch for the blindingly obvious but oft forgotten truth - cherish and serve your readers and won't go far wrong.' Nicholas Brett, Deputy Managing Director, BBC Magazines, and former editor of Radio Times
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