Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs - Forschungsergebnisse der Wirtschaftsuniversitaet Wien 61 (Paperback)Nicolas Hoffmann (author)
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"Best Dissertation of 2011" by the WU - Vienna University of Economics and Business and Winner of the "Outstanding Award 2011" by the ECR Austria.
Publisher: Peter Lang AG
Number of pages: 291
Weight: 390 g
Dimensions: 210 x 148 mm
Edition: New edition
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