Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing (Paperback)
  • Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing (Paperback)

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing (Paperback)

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£9.99
Paperback Published: 01/03/2002
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"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write." - "Los Angeles Times". Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field - and outlines the fundamentals needed to build customer loyalty that will last.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071387828

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