The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us. - Michael Bierut
This vast collection of over 1,300 symbols and logotypes - clearly arranged across 75 different categories according to their basic visual form - includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete, taxonomical guide to the history, development and style of identity design.
Publisher: Laurence King Publishing ISBN: 9781780671802 Number of pages: 352 Weight: 770 g Dimensions: 197 x 152 x 31 mm
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