Lodenfrey: Since 1842 (Hardback)
  • Lodenfrey: Since 1842 (Hardback)
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Lodenfrey: Since 1842 (Hardback)

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£29.95
Hardback 208 Pages / Published: 20/08/2013
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Lodenfrey - this name is not just a synonym for traditional Bavarian clothing, the family firm in the shadow of the Munich Frauenkirche has also transformed itself in recent years into a department store with exquisite designer fashion. On finishing the conversion of its original building, Lodenfrey looks back at the rich, 170-year-plus history of its fabric manufacturing, clothing factory and the store. This is a history of consistent innovation, whether the invention of the eponymous water-repellent loden fabric or forward-looking marketing ideas such as selling through direct mail catalogs and through their own shops. More than just a fusty chronicle, this book offers an exciting journey through the history of a fashion institution.

Publisher: teNeues Publishing UK Ltd
ISBN: 9783832797164
Number of pages: 208
Dimensions: 320 x 250 mm

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