The book seeks to capture the vibrancy of cultural processes through a wide range of things that are a part of daily life spanning Hindi films, vernacular press, metropolitan club culture, the translation industry in India, medical advertisements and prime-time television serials.
The volume shows how it is through the text's being and becoming that culture is produced and participated in. It argues that the production and consumption of meaning and material in conjunction helps us understand cultural processes in totality-not just as a conglomeration of events outside of us, but also as a part and parcel of daily life.
Publisher: SAGE Publications India Pvt Ltd
Number of pages: 304
Weight: 457 g
Dimensions: 215 x 139 x 23 mm
The essays in all unfold the interesting blend of global and local interface. Most articles can be read and interpreted in the backdrop of globalisation.... the book provides useful and interesting insight to the researchers in the field of Cultural Studies. Such studies are necessary and important in the multicultural world produced by globalisation.-- eSocial Sciences
The work, a collection of well-researched case-studies, analyses the contemporary values in Indian society... the book brings in the element of "local" which is an idea rather than a "location" .-- The Hoot
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