What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Publisher: Palgrave Macmillan
Number of pages: 141
Weight: 3613 g
Dimensions: 235 x 155 x 14 mm
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