Lifestyle Brands: A Guide to Aspirational Marketing (Hardback)
  • Lifestyle Brands: A Guide to Aspirational Marketing (Hardback)
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Lifestyle Brands: A Guide to Aspirational Marketing (Hardback)

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£29.00
Hardback 141 Pages / Published: 05/12/2012
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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Publisher: Palgrave Macmillan
ISBN: 9781137285928
Number of pages: 141
Weight: 3613 g
Dimensions: 235 x 155 x 14 mm

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