Library of Advertising (Hardback)
  • Library of Advertising (Hardback)
zoom

Library of Advertising (Hardback)

£960.00
Hardback 2700 Pages / Published: 17/12/2009
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket

This is a facsimile reprint of the very first comprehensive Handbook of advertising published in 1913 in America. Advertising became an important tool of commerce in the nineteenth century, and as many advertising agencies and associations were formed by the beginning of the following century it started to be regarded as a new mass media, and scientific and methodological studies became necessary. Soon after Truman A. DeWeese published The Principles of Practical Publicity in 1908, around sixty professionals, including DeWeese, gathered and this monumental work of advertising was published in six volumes. The books were published as practical Handbooks for the benefit of a young readership intending to enter the advertising business.

However, together with many pictures and actual samples of advertising, it provides today's user with a very good overview of the activities of advertising in the early twentieth century, and is an ideal reference tool for scholars and students of the history of advertisement, commerce, and marketing.

Publisher: Editon Synapse
ISBN: 9784861661228
Number of pages: 2700
Weight: 3969 g

You may also be interested in...

Tragedy: A Very Short Introduction
Added to basket
Contagious
Added to basket
£8.99
Paperback
Introducing Media Studies
Added to basket
The Sex Myth
Added to basket
£9.99
Paperback
A Dictionary of Film Studies
Added to basket
The News
Added to basket
£10.99
Paperback
Selling Hitler
Added to basket
£10.99
Paperback
Live From Downing Street
Added to basket
Propaganda
Added to basket
£13.99
Paperback
Dataclysm
Added to basket
£9.99
Paperback
How to Read a Film
Added to basket
£27.99
Paperback
Photography: A Very Short Introduction
Added to basket
It's Complicated
Added to basket
£10.99
Paperback
Pax Technica
Added to basket
£16.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.