Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile.
Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right.
In this guide, you'll:
*Learn what true library marketing is, and what it's not
*Plan a large scale marketing campaign / awareness campaign on a shoestring budget
*Learn how to market yourselves as librarians!
*Develop your own professional identity and brand
*Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant!
*Learn how to develop relationships with stakeholders in order to raise the profile of your library
You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a "library" brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials.
Library Marketing Basics will show that you don't need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Publisher: Rowman & Littlefield
Number of pages: 332
Weight: 494 g
Dimensions: 228 x 148 x 24 mm
Library Marketing Basics is a good approach to step-by-step, true marketing, offering example marketing plans and insight into newer media tools. Polger's enthusiasm for marketing is catching! -- Christie Koontz, School of Information, Florida State University
Polger has written a must-read primer for anyone who is new to library marketing. This will be your go-to guide to get you thinking like a professional marketer! -- Laura Solomon, author of The Librarian's Nitty-Gritty Guide to Content Marketing
This is a comprehensive introduction to library marketing, full of useful examples and great ideas. It guides you through the whole process and gives you tools you can use right away. -- Ned Potter, author of the Library Marketing Toolkit