Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management (Paperback)
  • Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management (Paperback)
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Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management (Paperback)

(author)
£70.50
Paperback 192 Pages / Published: 01/01/2004
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This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.

Publisher: Palgrave Macmillan
ISBN: 9781349518487
Number of pages: 192
Dimensions: 216 x 140 mm
Edition: 1st ed. 2004

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