Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management (Paperback)Petra Kuchinka (author)
Paperback 192 Pages / Published: 01/01/2004
- Publisher out of stock
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.
Publisher: Palgrave Macmillan
Number of pages: 192
Dimensions: 216 x 140 mm
Edition: 1st ed. 2004
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