Legends in Marketing: Jagdish N. Sheth - Legends in Marketing (Hardback)Balaji C. Krishnan (editor)
Hardback Published: 03/02/2010
- Not available
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This first set in the series, consisting of 8 volumes, is a tribute to Jagdish N Sheth. Known as a pioneer of new areas of inquiry in marketing, his work spans five decades and traverses a number of sub-disciplines of marketing. His work The Theory of Buyer Behavior (with John A Howard) is considered a classic. The volumes in the set include: 1: Consumer Behavior: Conceptual Foundations 2: Consumer Behavior: Empirical Research 3: Visioning the Future 4: International Marketing 5: Managerial Marketing: The Early Years 6: Managerial Marketing: Current Thought 7: Organizaitonal Buyer Behavior 8: Relationship Marketing Forthcoming sets in the series include the legends Philip Kotler, Kent Monroe, Shelby Hunt and Naresh Malhotra (in 2010). 2011 will see the publication of sets on V Kumar, Richard Bagozzi, Gerald Zaltman, Yoram (Jerry) Wind.
Publisher: SAGE Publications India Pvt Ltd
Weight: 6214 g
Dimensions: 241 x 184 x 189 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at