Legends in Marketing: Philip Kotler - Legends in Marketing (Hardback)
  • Legends in Marketing: Philip Kotler - Legends in Marketing (Hardback)
zoom

Legends in Marketing: Philip Kotler - Legends in Marketing (Hardback)

(editor)
£750.00
Hardback 2435 Pages / Published: 09/02/2012
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers.

This set includes:

Volume 1: Marketing Theory and Orientations
Edited by: Ravi S Achrol
Volume 2: Analytical Marketing
Edited by: Robert C Blattberg
Volume 3: Creating and Managing the Product Mix
Edited by: Venkatesh Shankar
Volume 4: Improving the Role and Practice of Marketing
Edited by: Tim Ambler
Volume 5: Strategic Marketing
Edited by: Glen Urban
Volume 6: Globalization and International Marketing Competition
Edited by: Michael R Czinkota
Volume 7: Marketing in the New Economy
Edited by: Patrick J Duparcq
Volume 8: Broadening the Concept and Applications of Marketing
Edited by: William L Wilkie
Volume 9: Marketing: Its Social and Ethical Side
Edited by: Paul N Bloom

Publisher: SAGE Publications India Pvt Ltd
ISBN: 9788132105190
Number of pages: 2435
Weight: 7700 g
Dimensions: 241 x 184 mm

You may also be interested in...

The Sales Bible, New Edition
Added to basket
Marketing Management, Global Edition
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
The Sell
Added to basket
£14.99
Paperback
Hegarty on Creativity
Added to basket
Cashvertising
Added to basket
£11.99
Paperback
Marketing For Dummies
Added to basket
Hooked
Added to basket
£12.99
Hardback
The Hero and the Outlaw
Added to basket
Marketing in easy steps
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
The Irrational Consumer
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.