This book examines the ways in which our ideas about language and identity which used to be framed in national and political terms as a matter of rights and citizenship are increasingly recast in economic terms as a matter of added value. It argues that this discursive shift is connected to specific characteristics of the globalized new economy in what can be thought of as "late capitalism". Through ten ethnographic case studies, it demonstrates the complex ways in which older nationalist ideologies which invest language with value as a source of pride get bound up with newer neoliberal ideologies which invest language with value as a source of profit. The complex interaction between these modes of mobilizing linguistic resources challenges some of our ideas about globalization, hinting that we are in a period of intensification of modernity, in which the limits of the nation-State are stretched, but not (yet) undone. At the same time, this book argues, this intensification also calls into question modernist ways of looking at language and identity, requiring a more serious engagement with capitalism and how it constitutes symbolic (including linguistic) as well as material markets.
Publisher: Taylor & Francis Ltd
Number of pages: 270
Weight: 499 g
Dimensions: 229 x 152 x 20 mm
"The authors effectively demonstrate the immensely complex nature of how 'pride' and 'profit' function, and also reveal how richly and powerfully pervasive these tropes are." -Philip T. Duncan, LINGUIST List
"This book offers a rich collection of case studies looking at how perceptions of, and approaches to, languages have shifted in recent years. [...] The strength of this framework is that it encourages the reader to think critically about language in social and political context." -Francois Grin, Language Policy
"The book makes a significant contribution to understanding perspectives on language as we have moved from a primary language model with concerns for authenticity and language potential to a multilingual global society with ongoing concerns for authenticity and 'potential' monetized into value-added considerations."-Erik Aasland, Language in Society
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