Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Free Delivery to UK Shops
Free UK Standard Delivery On all orders £20 and over Free Delivery to UK Shops Local shops and expert booksellers nationwide Free Click & Collect to UK shops From 2 hours of your order*
Language and the Market - Language and Globalization (Hardback)
  • Language and the Market - Language and Globalization (Hardback)
zoom

Language and the Market - Language and Globalization (Hardback)

(author), (author)
£109.99
Hardback 286 Pages / Published: 09/04/2010
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sami rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies.

Publisher: Palgrave Macmillan
ISBN: 9780230210608
Number of pages: 286
Weight: 586 g
Dimensions: 229 x 152 x 22 mm

You may also be interested in...

The New Penguin Russian Course
Added to basket
TouchThinkLearn: ABC
Added to basket
£18.99
Board book
How Language Began
Added to basket
Lost in Translation
Added to basket
Animal Languages
Added to basket
£14.99
Hardback
Grammar Geek
Added to basket
£8.99
Hardback
Confabulations
Added to basket
£7.99
Paperback
Word Nerd
Added to basket
£8.99
Hardback
Doric For Beginners
Added to basket
Think Again
Added to basket
It's All Greek
Added to basket
Mythologies
Added to basket
£9.99
Paperback
The Wee Book a Glesca Banter
Added to basket
How to Argue with a Cat
Added to basket
Because Internet
Added to basket

Please sign in to write a review

Your review has been submitted successfully.