Kundenloyalitat (Paperback)
  • Kundenloyalitat (Paperback)
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Kundenloyalitat (Paperback)

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£93.00
Paperback 312 Pages / Published: 29/10/2002
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Vor dem Hintergrund verhaltenswissenschaftlicher Theorien zeigt Thomas Foscht die Grundlagen fur eine integrative Konzeptualisierung von Kundenloyalitat auf. Er untersucht auf einer breiten empirischen Basis, inwieweit Kundenloyalitat verhaltens- bzw. profitabilitatswirksam ist, und leitet auf dieser Basis Implikationen fur das Management von Kundenbeziehungen ab.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824474431
Number of pages: 312
Weight: 404 g
Dimensions: 210 x 148 x 17 mm
Edition: 2002 ed.

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