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Konsumverhalten Und Wettbewerb (Paperback)
  • Konsumverhalten Und Wettbewerb (Paperback)
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Konsumverhalten Und Wettbewerb (Paperback)

(author), (author)
£42.99
Paperback 316 Pages / Published: 10/12/2004
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Thomas Bogner und Christine Kury analysieren die Auswirkungen der zunehmenden Internationalisierung auf den Schweizer Handelsmarkt, die Praferenzen und Eigenarten der Schweizer Konsumenten, den Wettbewerb sowie potentielle Konkurrenten der Binnenwirtschaft. Sie untersuchen die Schweizer Handelsstrukturen und zeigen das heterogene Kaufverhalten auf, das mit sinkender Marken- und Anbieterloyalitat einhergeht.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824407873
Number of pages: 316
Weight: 415 g
Dimensions: 210 x 148 x 17 mm
Edition: 2004 ed.

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