Key Concepts in Public Relations - Key Concepts (Paperback)Sandra Cain (author)
Paperback 264 Pages / Published: 30/04/2009
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An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
Publisher: Palgrave Macmillan
Number of pages: 264
Weight: 341 g
Dimensions: 216 x 138 x 16 mm
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