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Kaufverhalten bei Innovationen auf dem Lebensmittelmarkt (Paperback)
  • Kaufverhalten bei Innovationen auf dem Lebensmittelmarkt (Paperback)
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Kaufverhalten bei Innovationen auf dem Lebensmittelmarkt (Paperback)

(author)
£42.99
Paperback 353 Pages / Published: 12/12/2003
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Die Autorin entwickelt ein kausalanalytisches Messinstrumentarium zur Erklarung und Vorhersage des Kaufverhaltens bei Functional-Food-Innovationen. Die Identifikation der fur das Kaufverhalten relevanten Einflussgrossen fuhrt auch zu einer transparenteren Gestaltung des Kaufverhaltensprozesses und ermoglicht damit die Entwicklung gezielter Marketingmassnahmen.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824407187
Number of pages: 353
Weight: 450 g
Dimensions: 210 x 148 x 19 mm
Edition: 2003 ed.

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