Just Call Me Orville: The Story of Orville Redenbacher (Paperback)
  • Just Call Me Orville: The Story of Orville Redenbacher (Paperback)
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Just Call Me Orville: The Story of Orville Redenbacher (Paperback)

(author)
£18.50
Paperback 136 Pages / Published: 30/08/2011
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Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the "popcorn king," from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his business partner Charlie Bowman launched Orville Redenbacher's gourmet popping corn in 1970. Through a combination of shrewd marketing and a notably superior product, the partners controlled a third of the market for popping corn by 1976, when their "Chester Hybrids" business was sold to Hunt Wesson Foods. Orville Redenbacher continued to prosper as a larger-than-life brand spokesperson and a symbol of wholesomeness and fun until his death in 1995. Based on interviews conducted in the last few years of Orville's life, this book paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home.

Publisher: Purdue University Press
ISBN: 9781557535955
Number of pages: 136
Weight: 236 g
Dimensions: 229 x 152 x 13 mm


MEDIA REVIEWS

Popcorn king s Gibson County days detailed in bookOne of Gibson County s favorite sons is popcorn king Orville Redenbacher.Orville was 32 when he began to manage the vast farms of the Smith family on Jan. 1, 1940. Known around Gibson County as Princeton Farms, Redenbacher managed the acreage owned by Henry P. Smith and his brother Hi, with a minor interest owned by Tony Hulman, owners of a wholesale grocery company and theIndianapolis Motor Speedway. Details of Orville s life in Gibson County and his rise from a poor Clay County boy to a track star at Purdue, and eventually the development and promotion of his famous gourmet popping corn, are found ia a new book byRobert W. Topping, a former newspaperman and Purdue staff member. Purdue University Press has published Just Call Me Orville: The Story of Orville Redenbacher. Ist price is $16.95 for the 114 page paperback. I got a review copy, which I will donate to the Princeton Public Library History collection.I once met the famous popcorn magnet in San Diego where he retired after selling his popcorn kingdom. He passed out stickers saying, I met Orville Redenbacher . And he was still full of life and corny humor. Orville was recruited by the Smiths from Terre Haute where he was the county agriculture agent.He managed 12,000 acres in 24 separate tracts, mostly in Gibson County but some in Warrick and Vanderburgh counties. The family lived in a large white house on the east side of U.S. 41.It was Indiana s largest farm of the time, according to Topping. And Orville was one of the first to plant hybrid seed corn. He managed the largest hybrid seed corn operation in the state and made Princeton Farms into an agricultural showplace. In 1944 Princeton Farms began raising commercial popcorn for the supermarket trade and by 1951 had 6,000 acres under contract. He got into cattle, hogs and sheet too. He would ship bulls in and out of the county and cone said, I got to be known as the biggest bull shipping in Indiana .Besid

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