Juice: The Creative Fuel That Drives World-Class Inventors (Hardback)
  • Juice: The Creative Fuel That Drives World-Class Inventors (Hardback)

Juice: The Creative Fuel That Drives World-Class Inventors (Hardback)

Hardback 224 Pages / Published: 16/10/2004
  • Publisher out of stock

Currently unavailable to order

This product is currently unavailable.

  • This item has been added to your basket
Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future. With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create. Evan I. Schwartz argues that invention has remained steeped in myth and misunderstanding. We tend to view invention as a byproduct of accidental discovery or supernatural genius rather than what it truly is: a focused quest fueled by a special creativity latent in each of us. Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker. Schwartz reveals the brilliant strategies--including pinpointing problems, crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure--that today's inventors use to journey beyond imagination and bring back ideas that can change the world.

Publisher: Harvard Business Review Press
ISBN: 9781591392880
Number of pages: 224
Weight: 562 g
Dimensions: 247 x 163 x 27 mm

You may also be interested in...

Sketching User Experiences: The Workbook
Added to basket
Agile IT Organization Design
Added to basket
The Design of Things to Come
Added to basket
The Software Industry
Added to basket
Change to Strange
Added to basket
The Go-To Expert
Added to basket
Business Networking - The Survival Guide
Added to basket
The Designing for Growth Field Book
Added to basket
Innovation Games
Added to basket
Research Methods for Managers
Added to basket
Researching Business and Management
Added to basket


Please sign in to write a review

Your review has been submitted successfully.