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Jony Ive: The Genius Behind Apple's Greatest Products (Paperback)
  • Jony Ive: The Genius Behind Apple's Greatest Products (Paperback)
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Jony Ive: The Genius Behind Apple's Greatest Products (Paperback)

(author)
£10.99
Paperback 320 Pages / Published: 03/07/2014
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Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand. Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.

Publisher: Penguin Books Ltd
ISBN: 9780670923243
Number of pages: 320
Weight: 247 g
Dimensions: 198 x 129 x 20 mm


MEDIA REVIEWS
Sheds new light on technology's most-watched design team. Rare glimpses into working practices at Apple * The Observer *
Kahney does an excellent job. A real pleasure * GQ *
A look at the design philosophy that has made addicts of millions of us. One for the design geek/Apple freak in your life * Harper's Bazaar *

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