Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis (Hardback)
  • Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis (Hardback)
zoom

Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis (Hardback)

(author), (author)
£110.00
Hardback 236 Pages / Published: 28/08/2000
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Find out how to entertain all types of Japanese tourists from student groups to retirees!Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market.Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions, whether the travelers are Japanese "office ladies" seeking bargains in Hong Kong or a group of senior citizens hoping to see the Northern Lights.Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis discusses a full range of issues crucial to attracting Japanese tourism, including:how stage of life affects travel behavior why Japanese people book overseas weddings and group honeymoon tours whether legalized gambling would increase or discourage Japanese tourism in Hawaii how issues of perceived safety affect choice of travel destinations what souvenirs mean in Japanese culture which travel images are most likely to attract Japanese tourists what sources of information Japanese travelers use to help them select destinationsJapanese Tourists offers the most up-to-date international studies on the socioeconomic, marketing, and psychological factors affecting Japanese people traveling abroad. This volume is an invaluable resource for travel professionals seeking to break into the tough but lucrative Japanese outbound-tourism market.

Publisher: Taylor & Francis Inc
ISBN: 9780789009708
Number of pages: 236
Weight: 567 g
Dimensions: 216 x 152 x 19 mm

You may also be interested in...

How to Pass Higher Business Management
Added to basket
Business Ethics
Added to basket
£44.99
Paperback
Mastery
Added to basket
£15.99
Paperback
Losing My Virginity
Added to basket
£12.99   £9.49
Paperback
How To Deal With Difficult People
Added to basket
Presenting
Added to basket
DK
£5.99
Paperback
The Personal MBA
Added to basket
£12.99
Paperback
The Code Book
Added to basket
£10.99
Paperback
Start It Up
Added to basket
£10.99
Paperback
What You See Is What You Get
Added to basket
Starting a Business for Dummies for Dummies 4E UK
Added to basket
The Business Book
Added to basket
DK
£17.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.