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It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden (Paperback)
  • It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden (Paperback)

It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden (Paperback)

£5.95
Paperback Published: 30/05/2003
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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Publisher: Phaidon Press Ltd
ISBN: 9780714843377

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“Random but good!”

The chapters does not give a linkage of connections but it certainly has very good bits in it; placed randomly. If U are well enough to organize and apply then its for you.
Its good.

24th February 2012
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“It's Not How Good You are, it's How Good You Want to be”

We were recommended to take this book out by our lecturer for our brief, as soon as i took it out, i started reading it and couldn't put it down, it's a book that i could read over and over and over again.

8th April 2008
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