Irresistible! Markets, Models, and Meta-Value in Consumer Electronics (paperback) (Paperback)
  • Irresistible! Markets, Models, and Meta-Value in Consumer Electronics (paperback) (Paperback)
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Irresistible! Markets, Models, and Meta-Value in Consumer Electronics (paperback) (Paperback)

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£21.99
Paperback 272 Pages / Published: 16/07/2010
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In this book, two world-renowned consultants preview the industry's future-from online gaming to telehealthcare, and beyond. Next, they present a powerful new blueprint, offering indispensable guidance on everything from technology platforms to user interface design, branding to channel strategies. You'll discover how to uncover new sources of value, design better models for doing business, and fuel growth by reaching new geographical markets.

Publisher: Pearson Education (US)
ISBN: 9780137055999
Number of pages: 272
Weight: 340 g
Dimensions: 229 x 152 x 14 mm

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