Introduction to Social Media Marketing: A Guide for Absolute Beginners (Paperback)Todd Kelsey (author)
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Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You'll LearnUnderstand basic functions for most social media tools, including how to get up and running
See the benefits of social media tools and which one you should use for specific purposes
Calculate the real ROI expected from using specific tools
Utilize social media monitoring and analyticsWho This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
Number of pages: 152
Weight: 267 g
Dimensions: 235 x 155 mm
Edition: 1st ed.
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