Introduction to Retailing (Paperback)Mike C. Cant (author)
Paperback 129 Pages / Published: 31/12/2004
- Not available
This book identifies the key elements and components in starting a retail business. It is a known fact that there are a number of aspects that require attention in order to enhance the chances of success of the business. These issues, deemed to be essential in the running of a retail business, include the following: focusing on the customer; being in the right merchandise; selecting suppliers; stock control; pricing for profit; management of price changes; promoting sales; blending store activities for success. The book places the relevance and importance of these issues in perspective and in a practical way illustrates the application of the theory. Activities are used to explain certain concepts and a number of South African examples can be found in the book to illustrate certain principles. "Introduction to Retailing" is an easy-to-read book, and offers students and business people alike a hands-on approach to fundamental retail issues.
Publisher: Juta Academic
Number of pages: 129
Dimensions: 260 x 180 mm
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