Find your perfect holiday reading
Introduction to Mass Communication: Media Literacy and Culture (Paperback)
  • Introduction to Mass Communication: Media Literacy and Culture (Paperback)
zoom

Introduction to Mass Communication: Media Literacy and Culture (Paperback)

(author)
£92.99
Paperback Published: 01/02/2011
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073526157
Weight: 1025 g
Dimensions: 279 x 210 x 20 mm
Edition: 7th Revised edition

You may also be interested in...

How Organizations Develop Activists
Added to basket
On Dialogue
Added to basket
£14.99
Paperback
Paper: An Elegy
Added to basket
£9.99
Paperback
The Mammoth Book of Lost Symbols
Added to basket
Book Of Tells
Added to basket
£9.99
Paperback
Functional Skills
Added to basket
Key Concepts in Media and Communications
Added to basket
Vital Conversations
Added to basket
How to Win Campaigns
Added to basket
£25.99
Paperback
Information Politics
Added to basket
£19.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.