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Introduction to Marketing (Paperback)
  • Introduction to Marketing (Paperback)
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Introduction to Marketing (Paperback)

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£57.99
Paperback 804 Pages / Published: 05/05/2010
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With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, "Now that's marketing."

Publisher: Cengage Learning, Inc
ISBN: 9780538754873
Number of pages: 804
Weight: 1560 g
Dimensions: 276 x 218 x 25 mm
Edition: International Edition

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