Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application (Paperback)John Bowers (author)
Paperback 144 Pages / Published: 18/02/2011
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Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others.
Publisher: John Wiley and Sons Ltd
Number of pages: 144
Weight: 348 g
Dimensions: 234 x 188 x 8 mm
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