Introduction to E-commerce (Paperback)
  • Introduction to E-commerce (Paperback)

Introduction to E-commerce (Paperback)

£117.00
Paperback Published: 01/07/2011
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"Introduction to E-commerce" discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783642080562

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